ABOUT ALDER & ROW
A home is a collection of daily routines as much as a collection of rooms. We start with the small observations that make a project meaningful: where the morning light falls, where bags collect, and how people move around a table.
The approach connects those observations with practical planning. A clear brief, a coordinated scope and a shared decision record give careful design somewhere solid to stand.
What care looks like in practice.
01
Start with the household’s priorities and the things worth keeping.
02
Make scope understandable
Write down responsibilities, assumptions and decisions in plain language.
03
Coordinate the details
Resolve interfaces between structure, services, suppliers and finishes early.
04
Leave a useful record
Handover should explain the home as well as celebrate the result.
People with a clear part to play.
A small team with clear responsibilities, from the first brief to the final detail.
Alex Alder
Project lead
Brings the brief, scope and delivery conversations together, keeping decisions understandable.
Rowan Ellis
Design coordinator
Coordinates room layouts, material choices and the information needed by project specialists.
Sam Reed
Site lead
Plans day-to-day activity and communicates the practical next steps during the build.
01 / OUR APPROACH
The work happens around real life.
Access, neighbours, possessions and household routines deserve an agreed plan. Discuss protection, deliveries, occupied areas and temporary facilities before site starts, then review them as the work changes phase.
02 / OUR APPROACH
A conversation you can follow.
The proposed working rhythm is a regular update, one shared decision list and a clear contact for questions. Changes should be explained through their effect on scope, cost and programme, rather than passed along as isolated instructions.
03 / OUR APPROACH
Care continues through handover.
Inspect the agreed work, document outstanding items and collect relevant operating and care information. The final conversation should leave the homeowner knowing how to use the new spaces and whom to contact with questions.
Rooted in the neighbourhood.
Start with where you live and what you want to change. The property, access and scope help shape a practical first conversation.
